Caring.com is currently in the middle of an A/B/C test of our new homepage. A and B are completely redesigned, with minor layout variations, and C is our control to the test; our existing homepage.
We’ve been running this test for a week and found very interesting results so far. We intend to do another iteration, based on the feedback we’ve seen, and I’ll post the next iteration as well. Maybe I can post our results, too! I built out both of these pages in about 2 weeks, used Compass/Sass for all CSS on these pages. Also got a chance to play with Typekit a bit for some custom typographic headers.
If you want to experience the homepages for yourself, here is version A, here is version B, and here is version C.
