Dieter Rams: The ten principles of good design Good design: is innovative makes a product useful is aesthetic makes a product understandable is unobtrusive is honest is long-lasting is thorough down to the last detail is environmentally friendly is as little design as possible

Dieter Rams: The ten principles of good design

Good design:

  • is innovative
  • makes a product useful
  • is aesthetic
  • makes a product understandable
  • is unobtrusive
  • is honest
  • is long-lasting
  • is thorough down to the last detail
  • is environmentally friendly
  • is as little design as possible